Official skill · Marketing
Ad copy variants with a test matrix
Writes Google Search, Meta and LinkedIn ad variants within character limits, one angle per variant, with a test matrix for each. Use it when you're launching a paid campaign and need variants to test.
AI skill
Have your AI write ad variants ready to test
14 days free · No card needed
Works in Claude, ChatGPT, and coding agents. On Team and Business, the official skill in your pod updates itself when we improve it.
When to use it
- You're launching a paid campaign and need variants to test
- An ad is tiring and you want new angles with a clear hypothesis
What you give it
- Product, audience and the one action
- Landing page or offer
- Platforms
- Proof you can cite
What you get
Variants per platform with character counts, a test matrix, and a list of claims to verify.
How it works
- Pick 3 to 5 angles (our default)
- Fix the constants
- Write to the limits
- Put the specific word first
- Check policy traps
- Build the test matrix
Example
What you give it
Ads for Tallyho, an expense app for 10–50 person agencies. Free trial, sign up. Proof: receipts auto-matched in under 10 seconds; 4.7 on G2 [from the user]. Meta and Google.
What you get back (the start of it)
Ad variants — Tallyho, agency finance leads
Constant across variants: free trial, "Start free trial", tallyho.example/agencies
Google Search
Headlines (30 max)
| # | Headline | Chars | Angle |
|---|---|---|---|
| 1 | Expense App for Agencies | 24 | keyword |
| 2 | Receipts Matched in 10 Seconds | 30 | speed |
| 3 | Rated 4.7 on G2 | 15 | proof |
| 4 | Stop Chasing Receipts | 21 | pain |
| 5 | Agency Expense Tracking | 23 | keyword |
| 6 | Close the Month Without Gaps | 28 | outcome |
| 7 | Built for 10–50 Person Teams | 28 | identity |
| 8 | Agency Expenses, Sorted | 23 | keyword |
Descriptions (90 max)
| # | Description | Chars |
|---|---|---|
| 1 | Snap a receipt and Tallyho matches it to the card charge in under 10 seconds. | 77 |
| 2 | Made for agencies of 10 to 50 people. Start a free trial, no card needed. [check: no card] | 73 |
The rest of this output, the full steps and the checks the AI runs before it answers are in your pod once you add the skill.
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Changelog
- v1.0.1 · · Example: Meta variant B says only what the input gives, Tallyho rated 4.7 on G2, without crediting the rating to agency finance leads.
- v1.0.0 · · First release.
Sources
- About responsive search ads - Google Ads Help (read 2026-11-04)
- Editorial - Advertising Policies Help (read 2026-11-04)
- Facebook Ads Guide: image ad specifications (read 2026-11-04)
- Single image ads advertising specifications | Marketing Solutions Help (read 2026-11-04)
- Privacy Violations and Personal Attributes | Transparency Center (read 2026-11-04)