Official skill · Marketing
Mind position check
Maps the brand ladder buyers hold for a category, picks a Ries and Trout strategy (first, against the leader, new category), and names the one word to own. Use it when A brand says many things and buyers remember none.
AI skill
Have your AI find the one word your brand can own
14 days free · No card needed
Works in Claude, ChatGPT, and coding agents. On Team and Business, the official skill in your pod updates itself when we improve it.
When to use it
- A brand says many things and buyers remember none
- A challenger competes with a dominant leader
- Before extending a brand name or naming a product
What you give it
- The category in buyers' words
- Rivals buyers mention
- What the brand does better, with evidence
- Product lines under the same name
What you get
The category ladder with evidence, where the brand stands, the chosen strategy, the word to own, a name and line verdict, and the position with what to stop saying.
How it works
- Name the category as buyers do
- Draw the ladder
- Find where the brand stands
- Pick a strategy
- Choose one word
- Check the name and the line
- Write the position
Example
What you give it
This example is fictional, including every brand name. We run a regional accounting software brand in Chile, Cuentafácil, sold to small shops. Buyers mostly say 'Librox' or 'Balanzo' when asked for accounting software [our interviews with 20 shop owners: 12 named Balanzo first, 5 Librox, 2 us]. Shop owners in reviews say Balanzo is 'for accountants'. Our strength: shop owners do their own books in 10 minutes a week, and 80% of our customers have no accountant. We also sell Cuentafácil Payroll and Cuentafácil POS.
What you get back (the start of it)
Mind position check: Cuentafácil in accounting software (Chile)
The category, in buyers' words
"accounting software" [check: search terms] — evidence: 20 interviews.
The ladder
| Rung | Brand | Word it owns | Evidence |
|---|---|---|---|
| 1 | Balanzo | for accountants | named first by 12 of 20; reviews say "for accountants" |
| 2 | Librox | [check] | named first by 5 of 20 |
| 3 | Cuentafácil | none clear | named first by 2 of 20 |
The rest of this output, the full steps and the checks the AI runs before it answers are in your pod once you add the skill.
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Changelog
- v1.0.0 · · First release.
Sources
- Wikipedia: Positioning (marketing) (read 2026-11-04)
- Wikipedia: Al Ries (read 2026-11-04)