Official skill · Marketing
Persuasion principles review
Reviews a page, email or offer against Cialdini's seven principles of influence, removes false urgency and borrowed proof, and adds honest lines backed by real facts. Use it when A page or offer converts poorly.
AI skill
Have your AI make your page more persuasive using only true facts
14 days free · No card needed
Works in Claude, ChatGPT, and coding agents. On Team and Business, the official skill in your pod updates itself when we improve it.
When to use it
- A page or offer converts poorly
- Before a promotion with a deadline or testimonials
- Checking urgency and social proof are true
What you give it
- The text and its one goal
- Who it is for
- True facts: customers, reviews, deadlines, credentials, free value
What you get
A map of all seven principles with the fact behind each, false uses to remove, honest additions, a section order, and claims for the claims check.
How it works
- State the ask
- Map the principles in use
- Test each use for truth
- Find the missing honest uses
- Check the order
- Hand off claims
Example
What you give it
Landing page for our bookkeeping service for Mexican freelancers. Headline: 'Stop drowning in receipts.' A banner says 'Offer ends in 23:59:59' (the timer restarts for every visitor). There's a 'Trusted by top companies' strip with Google and Amazon logos; our clients are freelancers, not those companies. CTA: 'Book a call'. True facts: 214 freelancers use us; 38 left a Google review, average 4.7; our founder was an accountant at the SAT, Mexico's tax authority, for 9 years; we publish a free monthly checklist of SAT deadlines; the price goes from 499 to 599 pesos a month for new clients on 1 March.
What you get back (the start of it)
Persuasion review: bookkeeping landing page
Ask: book a call · Reader: freelancers in Mexico who do their own bookkeeping
Principles in use
| Principle | Line or element | Fact behind it | Verdict |
|---|---|---|---|
| Scarcity | "Offer ends in 23:59:59" timer | None: the timer restarts for each visitor | Remove |
| Social proof / authority | Google and Amazon logos | None: they aren't clients | Remove |
| Liking | "Stop drowning in receipts" | Speaks the reader's problem | Keep |
Remove first
- The resetting timer: it states a deadline that doesn't exist.
- The logo strip: it implies clients we don't have.
The rest of this output, the full steps and the checks the AI runs before it answers are in your pod once you add the skill.
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Changelog
- v1.0.0 · · First release.
Sources
- Influence at Work: the principles of persuasion (read 2026-11-04)
- Wikipedia: Influence: Science and Practice (read 2026-11-04)