Official skill · Marketing

Content calendar for 4 to 8 weeks

v1.0.1 · Updated 4 November 2026

Builds a 4 to 8 week content calendar: one row per piece with channel, owner, dates, the goal it serves, and its repurpose plan. Use it when you need next month's blog, newsletter and social posts planned and owned.

Works in Claude, ChatGPT, and coding agents. On Team and Business, the official skill in your pod updates itself when we improve it.

When to use it

• You need next month's blog, newsletter and social posts planned and owned
• A launch date is set and the content around it needs scheduling

What you give it

• Goals with numbers
• Themes and fixed dates
• Channels and who can produce, in hours per week
• Past top performers (optional)

What you get

A dated calendar table within the team's capacity, fixed dates, and a list of risks and open slots.

How it works

1. Set the capacity budget Our default hour costs: long article 6 hours, newsletter 3 hours, LinkedIn post 1 hour, short video 4 hours, repurposed post 0.5 hours. Sum the hours per week; our default is to plan no more than 80% of stated capacity.
2. Pick 1 anchor piece per week The anchor is the piece that costs most and serves a goal directly (an article, a guide, a webinar). If capacity can't fit one per week, make it one every 2 weeks.
3. Repurpose before inventing Each anchor yields 2 to 4 smaller pieces (a LinkedIn post from its most specific point, a newsletter item, a short clip). New standalone pieces only fill gaps.
4. Place fixed dates first Seasonal and brand dates go in before anything else. Launches and events get their pieces scheduled backwards (our default): teaser 1 week before, main piece on the day, follow-up within 3 days.
5. Tie every row to a goal If a piece doesn't move a goal, cut it or say which goal it serves indirectly. Mix: at least half the anchors aim at the main goal.
6. Assign one owner and a status per row The owner is the person who moves the piece through and approves it; a person, never "marketing". Status starts at "idea" and moves to drafting, review, scheduled, published. Draft due (our default): 3 working days before publish for anchors, 1 day for small posts.
7. List open slots and risks Weeks short on capacity, pieces waiting on someone outside the team (a customer quote, legal review).

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Changelog

• v1.0.1 · 4 November 2026 · Example: the plan fits the stated hours (week 1 6.5 h, week 2 6.5 h, week 3 7 h, Rosa never over her 6 h): the second article moves to week 3 and is repurposed into a 28 April newsletter item and a 30 April LinkedIn post, not the teaser row, and Kenji's 4-hour clip is spread over weeks 2 and 3, its draft due the day before it goes out.
• v1.0.0 · 4 November 2026 · First release.