Official skill · Marketing

Newsletter issue draft

v1.0.1 · Updated 4 November 2026

Drafts a newsletter issue from a list of updates: one lead story, 3 to 5 short items, one CTA, plus subject and preheader options. Use it when A monthly or biweekly customer newsletter is due.

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When to use it

A monthly or biweekly customer newsletter is due
You have a pile of updates and need to turn them into one issue

What you give it

List of updates with links
Who reads it
The one action this issue wants (optional)
A past issue (optional)

What you get

A ready-to-paste issue under 400 words with 3 subject options, a preheader, and a list of items left out.

How it works

Choose the lead story Score each update on: does it change what the reader can do, does it have a number or a customer in it, is it new since the last issue. The top scorer leads. A feature customers asked for beats a company milestone; a hire or award never leads a customer newsletter.
Write the lead: 80 to 150 words (our default) Most important fact first (NN/g's inverted pyramid): what changed, what the reader can now do, one concrete example or number, one link. Open with the reader's situation, not "We're thrilled".
Write 3 to 5 short items Each: a bold 3 to 7 word title, 1 to 2 sentences, one link. Order by usefulness to the reader. More than 5 items: cut the weakest and list them under "Not in this issue" for the user.
Write one CTA One button or link, verb-first, tied to the lead story. Other links stay inside items; no second button.
Write subject lines and a preheader 3 subject options; Mailchimp recommends no more than 9 words and 60 characters, and our default is under 50 so mobile inboxes show it whole. One names the lead story's benefit, one uses its number, one is plain ("[Company] in [month]: [lead]"). Preheader (preview text) under 90 characters with the key words first, as Litmus recommends; it adds what the subject leaves out and never repeats it.
Cut to fit Our default: total body under 400 words. Every item must survive "would a reader miss this?". Check every name, number, and date against the input; never invent a metric or quote.

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