Guide
How to onboard a new marketer with AI
A new marketer writes in your brand's voice from the first week if the team's AI already carries it. On day one, give them the shared brand-voice skill, the team's claims rules and the project with the content plan and past pieces, so their AI starts from what the team already knows. Their first assignment is a real piece, drafted with the voice skill and checked against the claims rules before an editor reads it, so the feedback is about the idea, not the commas. An editor checks every claim with a number or a comparison until the new marketer catches them alone, because in the US advertisers need a reasonable basis for a claim before it runs, per the FTC.
Short answer
- Day one: the voice skill, the claims rules, the content project.
- Week one: a real piece, not a practice one.
- Before the editor: voice check and claims check.
- The editor reviews the idea, and every claim.
The day-one kit
- The brand-voice skill, shared with the team, with traits, quoted examples and the word list.
- The claims rules, in writing: which claims need a source you hold, which words are banned, who signs off on comparisons.
- The content project: this quarter's plan, the audience, and three past pieces that worked, with why.
- One owner for each, named, so questions go to a person.
- A first assignment that will be published, with a date.
A worked example
Illustration: a made-up business. An outdoor-gear shop hires a content marketer, and her first assignment is the product page for a new rain jacket. The spec sheet says the fabric is rated to 20,000 mm of water and the jacket weighs 380 g. Her first draft opened with "Unleash your next adventure in the most waterproof jacket on the market!" Before it went to the editor:
Checks on the first draft
Claims: "the most waterproof jacket on the market" is a comparison with no source the shop holds. Replace it with the rating from the spec sheet.
Voice: "Unleash" and the exclamation mark are on the "words we avoid" list; the voice is "practical, not preachy".
Rewrite: "Rated to 20,000 mm of rain and 380 g in your pack, so it comes on every walk, forecast or not."
The editor's notes were about which walks to show in the photos, not about the wording. By her third page, she was catching the comparisons herself.
What stays with the team
- One owner for the voice guide, who updates the shared skill.
- The claims rules in writing, with the sources the team holds.
- An editor reads every claim until the new marketer catches them alone.
- Customer and campaign data stay in the company's accounts.
- Feedback goes back into the skill when it applies to everyone, not just the new hire.
Next step: the skills the team shares
The voice skill comes first, and the rest of the team's skills build on it. Claude skills for marketing: brand voice first covers content briefs, social posts from articles and campaign reviews.
Skills for this
- MarketingBrand voice guide and rewriteExtracts a voice guide from 3 to 5 sample texts (traits with do and don't pairs, a word list, mechanics) and rewrites a draft in it.
- Legal basicsMarketing claims checkChecks marketing copy for risky claims: superlatives, competitor comparisons, testimonials, free offers, prices, and health or finance claims.
- MarketingSocial posts from an articleTurns one article into a LinkedIn post, an X thread, and a short post, each hooked on the article's most specific point.
- Operations and adminEmployee onboarding plan (30/60/90)Drafts a 30/60/90-day plan for a new hire: accounts and tools ready by day 1, week 1, people to meet, a buddy, a first deliverable, goals, and check-ins.
Questions
How can AI help onboard a new marketer?
By putting the team's voice and rules into the new marketer's AI on day one, so first drafts already sound like the brand. They write a real piece in week one with the shared voice skill, run it past the claims rules, and an editor reviews the idea and the argument instead of fixing tone line by line.
What should a new marketer get on day one?
The shared brand-voice skill, the team's claims rules in writing (which claims need proof, which words are banned), and access to the content project with the plan, the audience and a few past pieces that worked. Plus one owner to ask about each of those, and a first assignment that will actually be published.
How do I stop a new marketer's AI drafts from making claims we can't back up?
Write the rules down and run every draft past them: any number, comparison ("fastest", "most") or result needs a source you hold. In the US, the FTC's substantiation policy says advertisers must have a reasonable basis for a claim before it runs. Until the new marketer catches these alone, an editor checks every claim.
AI skill
Have your AI write in your brand's voice
Put this skill in AI Skill Pod and everyone on your team gets it in their Claude, Cursor or ChatGPT (Pro, Business, Enterprise): one invite link, free to start. With Brand voice guide and rewrite, a new marketer's AI writes in the team's voice from the first draft: three or four "this, not that" traits, each with a quoted example, words to use and avoid, the habits measured from your best pieces, and a rewrite that shows which trait each change serves.
14 days free · No card needed
Sources
- Mailchimp Content Style Guide: Voice and tone — voice traits written as pairs, such as "smart but not snobbish" (read 2026-11-05)
- Nielsen Norman Group: The four dimensions of tone of voice (read 2026-11-05)
- FTC Policy Statement Regarding Advertising Substantiation (23 November 1984) — advertisers and ad agencies must have a reasonable basis for advertising claims before they are disseminated (read 2026-11-05)