Official skill · Strategy
Beachhead segment plan
Scores candidate segments and picks one beachhead with its compelling reason to buy, lists the whole-product gaps, drafts a positioning line, and names the next adjacent segments. Use it when early fans bought, but mainstream sales stall.
AI skill
Have your AI pick the one segment to win first
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Works in Claude, ChatGPT, and coding agents. On Team and Business, the official skill in your pod updates itself when we improve it.
When to use it
- Early fans bought, but mainstream sales stall
- The team chases every lead and can't say who the product is for
- Before a launch, hire plan, or marketing budget
What you give it
- What the product does and doesn't do yet
- Current customers and why they bought
- Candidate segments with known facts
- Company strengths and partners
What you get
A beachhead plan: adoption-curve read, scored segments, the chosen beachhead and target customer, whole-product gaps with owners, a positioning line, next segments, and decisions.
How it works
- Place the product on the adoption curve
- List 3 to 8 candidate segments
- Score each candidate
- Choose one beachhead
- List the whole-product gaps
- Draft the positioning line
- Name the next segments and the decisions
Example
What you give it
We make scheduling software with automatic text reminders. 40 paying customers: 14 physio clinics, 9 hair salons, 8 dog groomers, 9 mixed. Physio clinics found us through one physio association newsletter, and they say no-shows cost them a lot because each slot is 45 minutes with one therapist. Salons churn often and compare us to free tools. Physios ask for insurance-claim notes and an integration with ClinicLink, their practice software; we have neither. Our strength: reminders that patients confirm by reply. We have 2 salespeople.
What you get back (the start of it)
Beachhead plan: scheduling with text reminders
Owner: [check: owner] · Date: [date] · Decide by: [date]
Where we are on the adoption curve
40 customers across several trades, with no segment won. Physio clinics came through one association's newsletter, so they share a channel [check: whether they refer each other]; the rest are scattered. This looks like the edge of the chasm.
Candidate segments (1 = poor, 5 = strong)
| Segment | Urgent problem | Budget and buyer | Whole product soon | Reach | Talk to each other | Size fit | Rivals weak | Opens next | Total |
|---|---|---|---|---|---|---|---|---|---|
| Independent physio clinics | 5 | 4 [check] | 3 | 5 | 5 [check] | [check] | [check] | 4 [check] | [check] |
| Hair salons | 3 [check] | 2 [check] | 4 [check] | 3 [check] | 3 [check] | [check] | 2 [check] | 3 [check] | [check] |
| Dog groomers | 3 [check] | 3 [check] | 4 [check] | 2 [check] | 2 [check] | [check] | [check] | 2 [check] | [check] |
The rest of this output, the full steps and the checks the AI runs before it answers are in your pod once you add the skill.
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Changelog
- v1.0.1 · · Example: physio clinics are said to share one association's newsletter, not to buy by word of mouth, and their talk-to-each-other score is marked [check].
- v1.0.0 · · First release.
Sources
- Crossing the Chasm - Geoffrey A. Moore (read 2026-11-04)
- About the author - Geoffrey A. Moore (read 2026-11-04)
- Crossing the Chasm (Third Edition): a book review by Bob Morris (read 2026-11-04)
- Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market - Lenny's Podcast (show notes) (read 2026-11-04)
- Crossing the Chasm - Wikipedia (read 2026-11-04)