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Official skill · Marketing

Landing page house style

Updated

Share it with the team and every teammate's AI builds landing pages the house way: voice, section order, one CTA, allowed fields, flagged claims, alt text, contrast, and a preview first. Use it when several teammates make landing pages with their own Claude or ChatGPT and the pages come out different.

AI skill

Have your AI build landing pages the house way

Put this skill in AI Skill Pod and everyone on your team gets it in their Claude, Cursor or ChatGPT (Pro, Business, Enterprise): one invite link, free to start.

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14 days free · No card needed

Works in Claude, ChatGPT, and coding agents. On Team and Business, the official skill in your pod updates itself when we improve it.

When to use it

What you give it

What you get

A page in the house order with one call to action, an allowed-fields form and alt text, marked preview only, plus a before-you-publish list of claims needing a source.

How it works

  1. Read the brief against the house style
  2. Write in the house voice
  3. Build the sections in the house order
  4. Use the one call to action everywhere
  5. Build the form from the house list
  6. Flag every claim that needs a source
  7. Write alt text
  8. Check accessibility
  9. Preview, don't publish

Example

What you give it

House style filled in for Harbor Payroll (fictional): voice "plain, not stiff; specific, not technical"; avoid "revolutionary", "effortless"; section order as the default; call to action "Book a 20-minute demo"; form fields name, work email, company size; never ask phone number or job title; proof held: "used by 300 restaurants" (CRM count, October). Brief: a page for restaurant groups hiring seasonal staff for the summer; the one action is booking a demo. The draft from the brief says "Cut payroll time in half" and "the #1 payroll app for restaurants". Hero photo: a manager checking a tablet in a kitchen.

What you get back (the start of it)

Page: Payroll for seasonal staff · Status: preview only, not published

  • Headline: Run payroll for seasonal staff without the Sunday spreadsheet
  • Promise: See how to pay every seasonal hire from one screen, in a 20-minute demo.
  • [Button: Book a 20-minute demo]
  • ...
  • Proof: Used by 300 restaurants.
  • Form: Name · Work email · Company size (optional)
  • Under the button: We'll email you a time that suits you. Privacy policy.

Before you publish

  • Call to action: "Book a 20-minute demo" on 2 buttons
  • Form: name, work email, company size · never asked: phone, job title
  • Claims needing a source: "Cut payroll time in half" [source needed: a study or customer data]; "#1 payroll app for restaurants" removed (no source)
  • Images: 1 with alt text ("A restaurant manager approving the week's hours on a tablet"), 0 decorative
  • Contrast: checked, button text 8.7:1 (white on #1F4E79)
  • Preview: private preview link · Publish when the marketing lead says so

The rest of this output, the full steps and the checks the AI runs before it answers are in your pod once you add the skill.

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Changelog

Sources

  1. Web Content Accessibility Guidelines (WCAG) 2.2 (read 2026-11-05)
  2. An alt Decision Tree (W3C Web Accessibility Initiative) (read 2026-11-05)
  3. Question pages (GOV.UK Design System) (read 2026-11-05)
  4. FTC Policy Statement Regarding Advertising Substantiation (read 2026-11-05)
  5. 個人情報の保護に関する法律 (read 2026-11-05)
  6. 不実証広告規制（消費者庁） (read 2026-11-05)
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